There’s an old quote, “It is the woman who chooses the man who will choose her.”
We’re not much more advanced than bird species where the male tries to attract a made by growing blue feathers and trying to build the best nest. Maybe for humans it’s a nice suit and a big house, but the dynamic is the same.
The problem now is the ladies have more choices, so feathers and a nice nest may not be enough. In nature, males are forced to evolve. Maybe that's not an issue for guys like you and me, but the young 'uns had best get their act together.